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Showing posts with the label Google Adwords Fundamental Exam 2017Show all
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend
What’s one of the main benefits of using ad extensions
By monitoring ad campaign performance, an advertiser may obtain the information needed to
Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research
Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.How can you use this data to optimize your client’s bidding strategy?
Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it
When building a keyword list for a Display Network campaign, you should do which of the following
Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices How can Julian find meaningful data that will help him decide which devices to target?
Which of the following items is not a component of Quality Score?
An advertiser should group their campaigns by:
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website.What do you need to know to measure return on investment (ROI) for this campaign?
You would choose to advertise on the Google Search Network if you wanted to:
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.Which bidding strategy should you use to achieve this goal?