Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? 

• Create multiple campaigns, each with a set of related keywords
• Create campaigns based on the structure of his client’s website
• Create one campaign with a broad selection of keywords
• Create one campaign for all the products his client offers

Correct answer is:

• Create campaigns based on the structure of his client’s website

Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering, like a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.