An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?

• Repeat the keyword as many times as possible in the ad text.
• Delete the keyword and add the keyword to the campaign again
• Modify the ad associated with that keyword to direct to a highly-relevant landing page
• Increase the daily budget for the campaign in which the keyword is located

Correct answer is:

• Modify the ad associated with that keyword to direct to a highly-relevant landing page

Explanation: It’s time to identify poor-performing keywords and make them work harder for you. You’ll want to improve the relevance of your keywords to help boost their Quality Scores, or modify the match type for ones that aren’t helping you meet your advertising goals, or delete duplicate keywords in your account. You can also filter your performance data to find low-performing keywords.