A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

• Specific terms about the benefits of running
• Specific terms about the shoe brand and model your client is selling
• Generic terms about running and running shoes
• Generic terms about different types of women’s shoes

Correct answer is:

• Specific terms about the shoe brand and model your client is selling