Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

 

• Make sure the landing page is closely related to the ad
• Increase the average daily budget for the campaign
• Broaden the list of keywords to reach more potential customers
• Increase the cost-per-click (CPC) bid for low-performing keywords

Correct answer is:

• Make sure the landing page is closely related to the ad

Explanation:

• Make sure your landing page is directly relevant to your ad text and keyword.
• Provide useful information on your landing page about whatever you’re advertising.
• Try to offer useful features or content that are unique to your site.
• Transparency and trustworthiness