Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

• AdWords policies can help web user distinguish between ads and search results
• AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
• AdWords policies can keep disapproved ads and websites out of organic search results
• AdWords policies can help keep ad costs low and affordable for advertisers

Correct answer is:

• AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users