Why should you link your client’s AdWords account to Google’s Webmaster Tools?

• See how your ads performed when triggered by actual searches
• See how often your ads rank higher in search results than those of other advertisers
• See if people reach your client’s website via ads or organic search results
• See which campaigns have the biggest changes in clicks, costs, and conversions

Correct answer is:

• See if people reach your client’s website via ads or organic search results