Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

• Cost-per-view (CPV)
• Cost-per-thousand-impressions (CPM)
• Cost-per-click (CPC)
• Cost-per-acquisition (CPA)

Correct answer is:

• Cost-per-acquisition (CPA)

Explanation: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.