When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

 

• Add the terms as exact match keywords
• Add the terms as phrase match keywords
• Add the terms as negative keywords
• Add the terms as keywords

Correct answer is:

• Add the terms as negative keywords

Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.