Target CPA bidding can help drive conversions by using your conversion history and OR Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Target CPA bidding can help drive conversions by using your conversion history and Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

• cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
• cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
• cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
• cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Correct answer is:

• cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

Explanation: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.