An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

 

• Test different cost-per-click (CPC) bids
• Test only one version of your ad text
• Lower the cost-per-click (CPC) bids and increase the budget
• Delete keywords that are generating the most clicks

Correct answer is:

• Test different cost-per-click (CPC) bids

Explanation: There are four steps to profit driven bidding in AdWords:

• Define a formula that calculates total profits from AdWords.

Why: You need a formula to measure and optimize for profit in AdWords.

• Run a broad-scale manual bid test.

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

• Evaluate results and measure your profit.

Why: Identify areas for improvement as you analyze results.

• Use automation to adjust your bids.

Why: Free up your time so that you can focus on other strategic priorities.