Today’s world is a device world, the people are using
different devices to find the information hence it is a mandatory task at the
advertisers end to know how the people are using their devices for different
purposes.
Each device provides some flexibility to the users, the Smartphones
are generally to use to find the information like route Map, hotels and office
address etc easily. The Tablets and desktops are used for online purchases.
The advertisers not only understand the usages of device but
they have also looked for different Bidding strategies to reach to them. By understanding
their needs google Adwords has introduced Enhanced Campaigns feature.
This will enable the advertisers to customize the bidding the
strategy i.e. time of the day and target Location etc according to their line of
business and vertical.Find more details here http://www.google.com/adwords/enhancedcampaigns/
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