The stats in 2012 highlighted the usages of Multi-screen devices like Smartphones, Tablets and desktops etc. 60% of the consumers often used more then one device to buy gifts online during the holiday season, and 70% of the consumers believed that using multiple devices makes the online shopping easier.
Google has observe the trend in shifting from one device to multiple screen as consumers are using the store location and hotels location using smartphone and buying the products using the desktop and tablets.
Google adwords has introduced the Enchanced Campaign to all the advertisers to know the insights of multiple screen usage and define the Bidding the strategies. with this Enhanced Campaigns you can define the individual bidding strategy for each device.
Google will make this feature mandatory in a few months however this feature is still available as optional in under campaigns Tab.
We will keep post latest information on enhanced Campaigns option in this site soon Google annouce it.
Happy Adwords optimization
Google has observe the trend in shifting from one device to multiple screen as consumers are using the store location and hotels location using smartphone and buying the products using the desktop and tablets.
Google adwords has introduced the Enchanced Campaign to all the advertisers to know the insights of multiple screen usage and define the Bidding the strategies. with this Enhanced Campaigns you can define the individual bidding strategy for each device.
Google will make this feature mandatory in a few months however this feature is still available as optional in under campaigns Tab.
We will keep post latest information on enhanced Campaigns option in this site soon Google annouce it.
Happy Adwords optimization
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