Full-Width Version (true/false)

Google Announces New tool for Website Tracking Tags - Community Template Gallery

Business Enterprises usually work with trusted partners to implement and track various activities on their websites. These business partners are helping the businesses to track and calculate the conversion or decide which products rating and reviews to be shown. For the desired output, all these businesses need to deploy the tags or code given by their trusted partners. However, the question arises whether these tags are yielding expected result to shield the businesses customers and Brands.

Keeping all these in mind, Google developed new tool called Community Template Gallery for Google Tag Manager. It is an open platform where trusted partners can display their Tag templates. The website owners can then Modify these tag templates for their website needs.

The main motto of this Community Template Gallery is to create transparency which will showcase how these tags will behave. It will also help to manage and implements tags swiftly with ease and protected manner.

 Previously there was no integration of partner tags with Tag Manager therefore, there was room for errors and implementation process was manual in nature and heavy involvement of developers in the implements on tags on the website.

 Community Template Gallery minimise the errors and involvement of developers in the tag implementation process. Once the business partners share their tag templates in the CTG and we can find it and start using it by adding required information in the UI side, no customization in JavaScript or HTML.


 CTG also gives the provision to up-to-date the tag templates of the partners. All Updated version of the tag templates quickly available in the tool. And if you are already deployed the tag template then it will notify about the updated version of that tag that you can view and take a necessary action.

More Control and transparency

The permission system is placed in The CTG to validate the tags template of the partner and behave as expected. By this feature you have more control and transparency over the tags on you websites. this facilitates the option to review and approve the action it will take when it become live on the website.


Businesses can review and approve how a tag will behave when implemented on a website.

Post a Comment

0 Comments