A Page Quality (PQ) rating task consists of a URL and a series of questions designed to guide your exploration of the
landing page and the website associated with the URL. Ultimately, the goal of Page Quality rating is to evaluate how
well the page achieves its purpose. Because different types of websites and webpages can have very different
purposes, our expectations and standards for different types of pages are also different.
Here's what you'll need to be a successful Page Quality rater:
• Your experience using the web as an ordinary user in your rating locale.
• In-depth knowledge of this guideline.
• And most importantly—practice doing PQ rating tasks!
The examples in this guideline are very important. Please view each one. Webpages and websites change rapidly, so we use images or "snapshots" of webpages in most of our examples.
2.0 Understanding Webpages and Websites
PQ rating requires an in-depth understanding of websites. We'll start with the basics. Along the way, we'll share important information about Page Quality rating, so please read through this section even if you are a website expert!
2.1 Important Definitions
We will try to avoid using technical jargon, but here are some important definitions: A webpage is a document which is part of the World Wide Web. Webpages can be viewed or "visited" with a web browser such as Chrome. In the 1990s, webpage content was mostly text and links. Today, webpage content includes many forms of media (such as images, videos, etc.) and functionality (such as online shopping features, email, calculator functionality, online games, etc.).
A URL is a character string which your web browser uses to “find” and display a webpage. Page Quality rating doesn't require you to have in-depth understanding of the structure of URLs, i.e., you don’t need to know the difference between host, domain, etc. But if you are interested, see here to read more.
A website or site is a group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization. Popular websites include Facebook, Wikipedia, Yahoo, YouTube, etc.
Note: In this guideline, we will use the word “website” to refer to a collection of pages owned and controlled by a single entity (individual, business, etc.). But we will also use “website” to refer to major “independent” sections (or hosts) of some websites which were created to achieve separate purposes. For example, the Yahoo website is organized into different sections (or hosts), such as Yahoo Finance (finance.yahoo.com), Yahoo Mail (mail.yahoo.com), Yahoo Sports (sports.yahoo.com), etc. Each of these has its own purpose. It’s OK to refer to each of these sections as a website; for example, the Yahoo Finance website and the Yahoo Sports website. You may also refer to pages on Yahoo Finance or Yahoo Sports (even the main entry pages) as belonging to the Yahoo website.
A homepage of a website is the main page of the site. It is usually the first page that users see when the site loads. For example, http://www.apple.com is the homepage of the Apple computer company site, http://www.yahoo.com is the homepage of the Yahoo company site, and http://finance.yahoo.com is the homepage of Yahoo Finance. You can usually find the homepage of a website by clicking on a “home” link or logo link on subpages of a website.
A subpage on a website is any page on the site other than the homepage. For example, http://www.apple.com/iphone is a subpage on the Apple website, and http://finance.yahoo.com/options is a subpage on the Yahoo Finance website.
Here's what you'll need to be a successful Page Quality rater:
• Your experience using the web as an ordinary user in your rating locale.
• In-depth knowledge of this guideline.
• And most importantly—practice doing PQ rating tasks!
The examples in this guideline are very important. Please view each one. Webpages and websites change rapidly, so we use images or "snapshots" of webpages in most of our examples.
2.0 Understanding Webpages and Websites
PQ rating requires an in-depth understanding of websites. We'll start with the basics. Along the way, we'll share important information about Page Quality rating, so please read through this section even if you are a website expert!
2.1 Important Definitions
We will try to avoid using technical jargon, but here are some important definitions: A webpage is a document which is part of the World Wide Web. Webpages can be viewed or "visited" with a web browser such as Chrome. In the 1990s, webpage content was mostly text and links. Today, webpage content includes many forms of media (such as images, videos, etc.) and functionality (such as online shopping features, email, calculator functionality, online games, etc.).
A URL is a character string which your web browser uses to “find” and display a webpage. Page Quality rating doesn't require you to have in-depth understanding of the structure of URLs, i.e., you don’t need to know the difference between host, domain, etc. But if you are interested, see here to read more.
A website or site is a group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization. Popular websites include Facebook, Wikipedia, Yahoo, YouTube, etc.
Note: In this guideline, we will use the word “website” to refer to a collection of pages owned and controlled by a single entity (individual, business, etc.). But we will also use “website” to refer to major “independent” sections (or hosts) of some websites which were created to achieve separate purposes. For example, the Yahoo website is organized into different sections (or hosts), such as Yahoo Finance (finance.yahoo.com), Yahoo Mail (mail.yahoo.com), Yahoo Sports (sports.yahoo.com), etc. Each of these has its own purpose. It’s OK to refer to each of these sections as a website; for example, the Yahoo Finance website and the Yahoo Sports website. You may also refer to pages on Yahoo Finance or Yahoo Sports (even the main entry pages) as belonging to the Yahoo website.
A homepage of a website is the main page of the site. It is usually the first page that users see when the site loads. For example, http://www.apple.com is the homepage of the Apple computer company site, http://www.yahoo.com is the homepage of the Yahoo company site, and http://finance.yahoo.com is the homepage of Yahoo Finance. You can usually find the homepage of a website by clicking on a “home” link or logo link on subpages of a website.
A subpage on a website is any page on the site other than the homepage. For example, http://www.apple.com/iphone is a subpage on the Apple website, and http://finance.yahoo.com/options is a subpage on the Yahoo Finance website.
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