Today Google announced the close variant keyword matching by default apply to all the exact and phrase match keywords
Earlier PPC experts used to collect the misspelled keywords and add them in their google adwords account because 7% of the total searches in google are misspelled keywords and it was necessary to add misspelled keywords in our account to capture the traffic
However google constantly working on improving the search results and show more relevant search result to the customers and this will help advertisers as well, Now google understand the search and search relevant Abbreviation and misspelled
Advertiser need not to waste their time in adding misspelled and abbreviated terms instead they can add negative keywords to refine the search results, google is taking care of the close variants to exact and phrase match keywords.
Advertisers will get more traffic and their reach out probably increase by 20% of the their total search volume.
Earlier PPC experts used to collect the misspelled keywords and add them in their google adwords account because 7% of the total searches in google are misspelled keywords and it was necessary to add misspelled keywords in our account to capture the traffic
However google constantly working on improving the search results and show more relevant search result to the customers and this will help advertisers as well, Now google understand the search and search relevant Abbreviation and misspelled
Advertiser need not to waste their time in adding misspelled and abbreviated terms instead they can add negative keywords to refine the search results, google is taking care of the close variants to exact and phrase match keywords.
Advertisers will get more traffic and their reach out probably increase by 20% of the their total search volume.
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