As you all know, Google has been continuously making
improvements in Google adwords platform for better user experience. In this
process, they are soon going to add one more additional feature in Enhanced
Campaign. Currently, the Enhanced campaign offers mobile bid adjustment at
Campaign Level but with the latest change Google will allow Mobile Bid
adjustment at Adgroup level, enabling the advertiser to tighten up the adgroup
bid adjustment.
Google adwords team is planning to roll out this feature in
mid-May. I think it is very useful to all the advertisers as it gives
flexibility to provide different mobile bidding for different adgroups and
every adgroup has specific mobile bids rather than a common mobile bid for
whole campaign.
Google team will automatically upgrade all the Adwords
campaigns to enhanced campaigns by 22nd July 2013.
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